Application of Virtual reality (VR) and Augmented reality (AR) Technologies [2020]

Augmented reality (AR) and virtual reality (VR) are the most exciting technologies of the decade. They hold great potential to revolutionize industries. Adopting these technological tools can lead to increased efficiency and performance for businesses.

However, despite their immense potential, the current pace of AR and VR adoption has been slow. But we can expect an increase in their application in the near future. Here, we will discuss the most promising applications for AR and VR that can revolutionize businesses and society.

The Amazing Potential of AR/VR Technologies: Explored

The application of these technologies can pave the way for the fourth industrial revolution, or Industry 4.0, resulting in increased production and improved quality of life.

  1. Medical Practice

The application of AR and VR technologies plays a significant role in the medical field. The technologies could help in the provision of improved health care services to the people. Doctors have been able to perform successful surgeries using AR as the technology allows accurate image-guided surgical operations.

Patients often have difficulty describing their symptoms to medical professionals. AR can help in this regard. Nurses can use the AR tool Accuvein to better locate veins for giving injections. Doctors can use SentiAR that simulates the holographic image of the patient’s anatomy, resulting in enhanced diagnosis and treatment. Other AR tools that result in enhanced patient care include Augmedics, EchoPixel, EyeDecide, and Atheer.

Additionally, VR and AR technologies are being used for doctor training and education. The tools allow students to carry out simulated surgical operations. One such tool is Proximie that can pair tablets and computers with a camera to connect students and surgeons anywhere in the world in real-time.

Doctors are also using VR video games for pain management. VR videogames such as SnowWorld and Cool were found to be two times more effective than morphine in alleviating pain.

Psychiatrists are also using VR and AR technologies for treating phobias and PTSD. The technology can be used in exposure therapy to overcome irrational fears. By exposing patients to fear in a controlled environment, psychiatrists can come up with effective coping strategies. Simulations of natural disasters, warfare, and shootouts can help patients to relive painful experiences in a safe setting and learn how to deal with their emotions in a rational manner.

  1. Immersive Shopping Experience

VR and AR technologies can help enhance a buyer’s shopping experience. They can provide a more immersive shopping experience to buyers

Amazon has launched an iOS and Android app that provides an immersive AR shopping experience. The application allows users to decorate their homes using the AR application. For instance, a buyer can find out how a new couch will look in their living room at home. They can know if a stool is the right size for a bedroom or whether the table will go along with their coach.

IKEA has also introduced an AR catalog app that allows customers to virtualize how a furniture item will look in the homes. Other retail brands, such as Lego and Converse, have launched apps that show products in the real world.

  1. Application in the Construction Industry

The global construction industry is the least digitized industry. But the sector is quickly catching up with increased VR and AR applications. These technologies can help prevent costly change orders due to design issues.

Civil engineers can use VR headsets to visualize construction activities. They can detect problems early on using this technology. Virtual reality also provides contractors a convenient way to discuss construction projects with their teams. They can meet in a virtual conference room and see the virtual representation of the building.

The technology can also provide clients the opportunity to view the simulated design of a building. They can request changes before the commencement of the construction activity. This will help minimize cost and time wastages due to design changes.

  1. Real Estate

Real estate agents are already using VR technologies for virtual tours of properties. They are using technologies such as Samsung Gear VR headsets to show million-dollar properties to their domestic and international clients.

Virtual reality helps real estate estates in the promotion of properties under construction. Agents often struggle with advertising buildings that are not completed.  3D visualization allows them to show how the finished building will look like from the inside and outside.

  1. Interior Designing

VR and AR technologies are becoming common in interior design. Interior designers and architects are using these technologies to bring their ideas into a hypothetical reality. It allows them to showcase their designs to clients and get their approval.

Architects and designers can use VR and AR tools for testing different designs. They can help save time and costs in interior designing, benefiting both the designers and their clients.

  1. Solution to Pandemics

The application of VR could be a solution to the chaotic pandemic that has gripped the world lately. It can be the answer to the threat to the economy posed by the coronavirus pandemic.

Schools across the world have been closed to prevent the spread of coronavirus. Mega-events have been canceled due to the threat of the disease. Experts estimate that the pandemic could result in billions of dollars in losses to the global economy.

VR could be a solution to the threat posed by it as it provides an immersive 3D experience that is more engaging and visually attractive than the 2D experience provided by traditional teleconferencing solutions. In fact, the technology could deliver a better experience than real-life experience.

Virtual reality applications can create simulated real-world environments. People can attend conferences from the comfort of their own homes. Business meetings can be carried out in a virtual environment. Students can put on a VR headset and attend classes from home. Stores could allow customers to shop to their heart’s content in a VR environment.

Novel technologies, including AR and VR, do present security and other concerns.  That’s why you need to partner with an experienced firm for the introduction of modern solutions. Contact Winjit for the implementation of technological platforms crafted to your exact requirements.

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